About Us

Taking forward her passion to contemporize Indian craft & textile,

Ruma’s Collection launches Standout by Ruma’s  - an Online Store – For the New Age woman. 

It’s launched to further Ruma’s foray into the newer growing markets of Singapore & the surrounding region, providing the latest trends and fashion forward styles to the discerning woman. 

This new collection is all about ethnic styles making contemporary statement. It is rustic, yet urbane; it’s fresh and colorful !

Whether the Modern Day woman is off to work, planning a holiday, getting ready for a poolside brunch or all set to meet ‘a special someone’,  STANDOUT presents the supremely stylish and versatile wardrobe to her.

It’s here to spoil her with high-appeal colors, stylish cuts, edgy prints and most importantly comfortable fabrics. 

Comprising initially of Tops, Tunics & Kurtis, STANDOUT is here to dominate the urban woman’s wardrobe!

It’s style guide will help any woman to up her fashion quotient and stay on trend right through.